Books written by Robert V Kozinets

Qualitative Consumer and Marketing Research

Handbook of Qualitative Research in Marketing, Cheltenham, UK: Edward Elgar, pp. ... and Clive Norris (2002) 'CCTV in London', Working Paper 6, Centre from Criminology and Criminal Justice, University of Hull, Hull, United Kingdom.
Netnography: Doing Ethnographic Research Online

New York: Peter Lang. pp. 63–79. Lewins, Ann and Christina Silver (2007) Using Software in Qualitative Research:A ... Marcus, George E. and Michael Fischer (1986) Anthropology as Cultural Critique. Chicago: University of Chicago Press.
Netnography: Doing Ethnographic Research Online

... manifested and negotiated online (think emoticons or 'smiley faces' such as ;-) or :-(, acronyms like LOL or OMG, ... 485 f.2).To avoid the essentializing as well as the hyperbolization that runs rampant in so much Internet-related ...
Netnography: Doing Ethnographic Research Online

Three other important early ethnographies of online communities are Baym (1999), Markham (1998) and Cherny (1999). One of the pioneers of online ethnography, University of Kansas media studies professor Nancy Baym (1999), ...
Qualitative Consumer and Marketing Research

Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Netnography: The Essential Guide to Qualitative Social Media Research

that digital ethnography does not necessarily have to engage with digital technology in its method or its research focus. In fact, Pink et al. (2015) valorize a non-digital data focus as one of the key principles of their variety of ...
Qualitative Consumer and Marketing Research

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing ...
Netnography: The Essential Guide to Qualitative Social Media Research

... of Electrical and Electronics Engineers. Heinonen, Kristina and Gustav Medberg (2018) 'Netnography as a tool for understanding customers: Implications for service research and practice', Journal of Services Marketing, 32(6): 657–79 ...
Qualitative Consumer and Marketing Research

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing ...
Netnography: Redefined

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, ...