Books written by Fraser P. Seitel

  • The Practice of Public Relations
    The Practice of Public Relations

    The Practice of Public Relations

  • 公共关系实务

    Ben shu fen 4 ge bu fen, Gong 18 zhang, Zhu yao bao kuo ding yi gong gong guan xi, Gong gong guan xi de li shi he fa zhan, Gou tong, Yu lun, Guan li, Dao de, Fa lü, Diao yan, Mei ti, She jiao mei ti, Yuan gong guan xi, Zheng fu guan xi, ...

  • The Practice of Public Relations
    The Practice of Public Relations

    The Practice of Public Relations

  • The Practice of Public Relations
    The Practice of Public Relations

    The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations —including heavy emphasis on social media and ethics.

  • The Practice of Public Relations
    The Practice of Public Relations

    Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring...

  • Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
    Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

    Discusses the rising importance of public relations in the business world and highlights some of the most important public relations moments in recent years, including Charlie Rangel's tax evasion, John Edwards' affair and love child, and ...

  • The Practice of Public Relations
    The Practice of Public Relations

    This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

  • The Practice of Public Relations
    The Practice of Public Relations

    This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.

  • 公共关系实务

    本书最大的特色足具有极强的实践性.作者以实际的案例贯穿全书,并注重其实效性,代表性,精心挑选了美国社会和商界近年来被广泛关注的事件,从公共关系的角度进行阐释.本书的另一个特色是组织结构生动活泼,易于调动学习兴趣.作者从有趣的事例着手引入正文,并在文中插入若干专栏,用来讲解相关的背景知识,展开讨论和推荐参考读物;作者在每章结束时除了提供案例研究外,还独具匠心地设置了一个采访美国著名职业经理人的栏目,使读者可以从中汲取有益的经验.此外,本书还根据时代发展趋势,加入了大量有关如何在网络环境下展开公关活动的内容.

  • 公共关系实务: 英文本

    Ben shu zui da de te se shi ju you ji qiang de shi jian xing. zuo zhe yi shi ji de an li guan chuan quan shu, bing zhu...

  • 公共关系实务

    本书共分6个部分,内容包括公共关系的崛起,公共关系理论,公关职能,公关实务等.

  • Teoría y práctica de las relaciones públicas
    Teoría y práctica de las relaciones públicas

    ¿Qué son las relaciones públicas?

  • Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
    Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

    ... risk that is managed very well to get that gallon of gas.” But whereas the old ExxonMobil might have just sloughed off that reality and continued to mine its oil and mind its business, the new ExxonMobil has responded differently. In ...