Zhang, Ran, 23 In 10 Zhou, Sean, 317n-4 Zieger, Anne, 87n2 Zimmerman, Ann, 317n 11 Zizzo, D., 230m2, 231n29 Zwick, Rami, 347n4 Zwiebach, Elliott, 199n27 SUBJECT INDEX Note: Locators in italics indicate additional display material;
Palmatier, Robert W., Cheryl Burke Jarvis, Jennifer R. Bechkoff, and Frank R. Kardes (2009), “The Role of Customer ... Palmatier, Robert W., Lisa K. Scheer, Kenneth R. Evans, and Todd Arnold (2008), “Achieving Relationship Marketing ...
Harvard Business Review. www.hbr.org. 7. Smith, H. J., Dinev, T., & Xu, H. (2011, December). Information Privacy Research: An Interdisciplinary Review. MIS Quarterly, 35, 980–1035. 8. Romanosky, S., Hoffman, D., & Acquisti, A. (2014).
Brooks. Running. (USA). There are many runners, and they tend to have very strong preferences when it comes to shoes. When Brooks segments the “runners” market, it does so on the basis of what the runners want, not who they are.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new ...
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
A brand new textbook with an innovative and exciting approach to marketing strategy.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Marketing Analytics: Based on First Principles
The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing.
Marketing Channel Strategy
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders.
... other books include Relationship Marketing, Strategies for Building a Customer-Centric Organization, Relationship Marketing in a Digital Age, The Intelligent Marketer's Guide to Data Privacy, and Customer Engagement Marketing; ...
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it.
The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors"--