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Principles of Contemporary Marketing
With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
CONTEMPORARY BUSINESS 2009, 12e, is updated and even better than before! Containing the most important introductory business topics, this paperback text includes the most current information available.
Rev. ed. of: Contemporary business. 9th ed. c1999.
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