Books written by Danny Moss

Public Relations: A Managerial Perspective

Schell, C., &Wood, D. (1998) Professional Services Relationships and ClientLoyalty. Working Paper No. 386, Manchester Business School, University of Manchester. Schultz, M., & Ervolder, L. (1998) Culture, identity and image consultancy: ...
Public Relations: A Managerial Perspective

Thomas (2004) offers a very useful discussion of definitional issues and the problems that occur with attempting to construct a broad all-encompassing definition. Nevertheless – and this echoes closely the definitions of a pressure ...
Perspectives on Public Relations Research

Miller began and ended her piece with revelations along this line: “When Lauri Grunig asked me to write about the female experience, I had mixed feelings. I was excited at the possibility of appearing in print with such noted and well ...
Perspectives on Public Relations Research

This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and ...
Public Relations Research: An International Perspective

The book contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and the moral...
Public Relations Cases: International Perspectives

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
Public Relations Cases: International Perspectives

Hurricane Maria's destruction. #CoverTheProgress did not shy away from the inevitable images of storm and destruction. However, it pushed the story further by spotlighting the vibrancy of the Puerto Rican people and their culture, ...
公共关系实务: 案例分析

英文题名:Public relations in practice:a casebook