The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management.
The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail Studies students.
Cases in Retail Management: Lecturer's Guide
International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism. Particular attention is paid to...
... study of transportation modal choice in Asian countries', Transportation Research Record, 1441: pp. 71–83. Sim, L.L. (1984), A Study of Planned Shopping Centre in Singapore, Singapore University Press, Singapore. Sim, L.L. (1993), 'Retail ...
The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students.