Books written by Elea McDonnell Feit

  • Python for Marketing Research and Analytics
    Python for Marketing Research and Analytics

    This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas.

  • R for Marketing Research and Analytics
    R for Marketing Research and Analytics

    Bayesian statistics and marketing. New York: Wiley. Rossini, A., Heiberger, R., Hornik, K., Maechler, M., Sparapani, R., Eglen, S., et al. (2013). ESS – Emacs speaks statistics (13th ed.). Noida: The ESS Developers. Rouder, J. N., Morey ...

  • R for Marketing Research and Analytics
    R for Marketing Research and Analytics

    This book is a complete introduction to the power of R for marketing research practitioners.

  • R For Marketing Research and Analytics
    R For Marketing Research and Analytics

    R-project.org/ package=RColorBrewer, R package version 1.1-2. ... Getting started with conjoint analysis: Strategies for product design and pricing research (3rd ed.). ... Objective criteria for the evaluation of clustering methods.

  • Python for Marketing Research and Analytics
    Python for Marketing Research and Analytics

    This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas.