Books written by Frederick G. Crane
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Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures
Swanson himself was a legendary businessman. Many felt that he had “started” the biotech industry when he founded Genentech with Herb Boyer in 1976. At that time, Swanson was a 29-year-old venture capitalist with Kleiner Perkins, ...
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Venturing: Innovation and Business Planning for Entrepreneurs
The book also delves into different types of investors, stages of investment, and deal structures.
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Therefore, as an entrepreneur you cannot be a bystander—you must actively engage and leverage social media. However, you must do it right, ... must play by the new rules of the game as established by customers who are present there.
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New Venture Creation: An Innovator's Guide to Entrepreneurship
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial ...
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New Venture Creation: An Innovator's Guide to Entrepreneurship
With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures.
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Marketing for Entrepreneurs
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound.
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Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!