Books written by Mike Grigsby

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  Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

  Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

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  Marketing Analytics: A practical guide to real marketing science

  Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.

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  Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

  Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.

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  Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

  The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels.

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  Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

  Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics ...