Books written by Charles J. Fombrun
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Merkle, W. (1992) Corporate Identity für Handelsbetriebe, Theoretische Grundlagen und Realiserungskonzeptes, ... Moore, J. and Thorson, E. (1996) “Strategic planning for integrated marketing communications programs: an approach to ...
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Fame & Fortune: How Successful Companies Build Winning Reputations
In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!
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Strategic Human Resource Management
The first book to examine the strategic and planning importance of the management of human resources. Prominent authors address current trends and business responses, the practices and methodology of human...
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice ...
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Reputation: Realizing Value from the Corporate Image
In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
"Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice ...