Books written by Pervez Ghauri
-
EBOOK: International Marketing, 5e
Relationship marketing has gained considerable attention in recent years. A number of studies on relational selling (key account management, database marketing, etc.), customer and supplier retention (in industrial as well as consumer ...
-
EBOOK: International Marketing
1 For a discussion on networks in industrial marketing, see, eg, Pervez ghauri (ed), Advances in International Marketing: From Mass Marketing to Relationships and Networks (greenwich, Ny: JAI Press, 1999). 2 U. elg, S. delgonul, ...
-
International Business Strategy: Theory and Practice
Investor strategy development and adaptation: The case of Interbrew. ... Competitive advantages of the latecomer firm: A resource-based account of industrial catch-up strategies. ... Global corporate strategy and trade policy.
-
International Business Strategy: Theory and Practice
However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time?
-
Research Methods in Business Studies
Wiedersheim-Paul, F. and Eriksson, T. (1998) Att Utreda Forska och Rapportera, Malmo: Liber. Wind, Y. and Douglas, S.P. (1982) 'Comparative consumer research: the next frontier', Management Decisions, 4:24–35. Wu, H. and Leung, ...
-
Online Course Pack: Research Methods in Business Studies: A Practical Guide with Onekey Coursecompass Access Card: Ghauri, Research Methods in...
Online Course Pack: Research Methods in Business Studies: A Practical Guide with Onekey Coursecompass Access Card: Ghauri, Research Methods in...
-
Research Methods in Business Studies
Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.
-
International Business, Global Edition: Pearson College
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business.