Books written by J. Christopher Holloway

  • The Business of Tourism

    The Business of Tourism

  • The Business of Tourism
    The Business of Tourism

    This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies.

  • Marketing for Tourism
    Marketing for Tourism

    This book is designed to be read by students and other starting out their careers in the travel and tourism business.

  • The Business of Tourism
    The Business of Tourism

    Available online at: www.bbc.co.uk/news/world-asia-30875645 [Accessed December 2021]. ... In C. M. Hall and L. Sharples (eds), Food and Wine Festivals and Events around the World: Development, management and markets (pp. 3–22).

  • Marketing for Tourism
    Marketing for Tourism

    The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.

  • The Business of Tourism
    The Business of Tourism

    "An excellent upgrade on the already strong fifth edition.""The strength of this book lies in its easy to read, accessible style.""The organisation of the topics is very good .... The...

  • The Business of Tourism
    The Business of Tourism

    "This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student...