Books written by Robert J. Galka
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
surfers click on ads next to Internet search results and whether they purchase a product or generate a sales lead, said Richard Holden, a product management director. The new features heighten competition for companies, ...
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CRM: The Foundation of Contemporary Marketing Strategy
surfers click on ads next to Internet search results and whether they purchase a product or generate a sales lead, said Richard Holden, a product management director. The new features heighten competition for companies, ...
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
... a special part to fix the problem and picks it up on the way to Evan«s house. Evan is not home yet but his prior ... this experience is readily available. Figure 6.5wExample of a Business Process Moment 6.3c.4¶Mobile Technology Most.
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CRM: The Foundation of Contemporary Marketing Strategy
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Cover -- Title -- Copyright -- Contents -- Part I CRM Theory and Development -- 1 Introduction to Customer Relationship Management -- 2 The History and Development of CRM -- 3 Relationship Marketing and CRM -- 4 Organization and CRM -- Part ...
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Instructor's Manual, A Framework for Marketing Management, 4th Edition, Philip Kotler, Kevin Lane Keller
Instructor's Manual, A Framework for Marketing Management, 4th Edition, Philip Kotler, Kevin Lane Keller