Books written by Annmarie Hanlon

  • The SAGE Handbook of Social Media Marketing
    The SAGE Handbook of Social Media Marketing

    This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and...

  • Digital Marketing: Strategic Planning & Integration
    Digital Marketing: Strategic Planning & Integration

    An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

  • The SAGE Handbook of Digital Marketing
    The SAGE Handbook of Digital Marketing

    Digital marketing and digital logistics in consumer communication. European Research Studies Journal, 21(S2), 861–867. Evans, E. J. (2008). Character, audience agency and transmedia drama. Media, Culture & Society, 30(2), 197–213.

  • The SAGE Handbook of Social Media Marketing
    The SAGE Handbook of Social Media Marketing

    This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.

  • The Digital Marketing Planner: Your Step-by-Step Guide
    The Digital Marketing Planner: Your Step-by-Step Guide

    Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals.

  • Digital Marketing: Strategic Planning & Integration
    Digital Marketing: Strategic Planning & Integration

    Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.

  • The SAGE Handbook of Social Media Marketing

    This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.

  • The Digital Marketing Planner: Your Step-By-Step Guide
    The Digital Marketing Planner: Your Step-By-Step Guide

    Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where...

  • Digital Marketing: Strategic Planning & Integration
    Digital Marketing: Strategic Planning & Integration

    The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital ...

  • The SAGE Handbook of Digital Marketing

    This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.