Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and ...
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in ...
Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and ...
" -Lawrence J. Udell, Executive Director, California Invention Center Professor of New Ventures and Entrepreneurship The Wiley Essentials Series-because the business world is always changing...and so should you.
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in ...
" -Lawrence J. Udell, Executive Director, California Invention Center Professor of New Ventures and Entrepreneurship The Wiley Essentials Series-because the business world is always changing...and so should you.