Books written by Hubert D. Hennessey
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Global Marketing Strategies
New York 99.6 62.9 58.3 31 33 EPB Partners New York 93.7 81.2 15.4 32 35 Harte - Hanks / DiMark Langhorne , Pa . 90.5 75.6 19.8 33 25 T & S / BBDO Tokyo 89.5 117.5 -23.9 44 39 Sao Paulo 71.2 69.4 2.6 Duailibi Petit Zaragoza.
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Instructor's Manual International Marketing Management Strategies and Cases
Instructor's Manual International Marketing Management Strategies and Cases
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Global Marketing Strategies
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text...
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Global Marketing Strategies
The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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Cases in Global Marketing Strategies
Cases in Global Marketing Strategies
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Global Marketing
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed...
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International Marketing Management: Strategies and Cases
International Marketing Management: Strategies and Cases
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Global Marketing Strategies
Global Marketing Strategies
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Cases in Global Marketing Strategies
Cases in Global Marketing Strategies