Books written by Christine Moorman
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Customer Data and Privacy: The Insights You Need from Harvard Business Review
The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind?
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Strategic Market Management
For example, Asea Brown Boveri, better known as ABB, had charged customers a daily rental fee for drilling pipe used on ... Another example is Rolls-Royce, the global market leader for commercial jet engines that powered half of the ...
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Strategy from the Outside In: Profiting from Customer Value
These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon.
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Strategic Market Management
The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across ...
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Strategy from the Outside In: Profiting from Customer Value
This is a book only for companies courageous enough to listen to their customers instead of themselves." —Ron Nicol, Senior Partner and Managing Director, Boston Consulting Group
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Strategic Market Analysis
Strategic Market Analysis
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Strategic Market Management
Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' ...
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Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it.