Books written by J. Andrew Petersen

  • Statistical Methods in Customer Relationship Management
    Statistical Methods in Customer Relationship Management

    ... which is determined by a set of explanatory variables in the negative binomial regression(NBR) model. is parameterized as (4.35) where denotesthe explanatory variables, suchas brand H's price, share of advertisements inthe category, ...

  • Marketing Analytics: Based on First Principles
    Marketing Analytics: Based on First Principles

    Marketing Analytics: Based on First Principles

  • Marketing Analytics: Based on First Principles
    Marketing Analytics: Based on First Principles

    The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

  • Marketing Analytics: Based on First Principles
    Marketing Analytics: Based on First Principles

    ... other books include Relationship Marketing, Strategies for Building a Customer-Centric Organization, Relationship Marketing in a Digital Age, The Intelligent Marketer's Guide to Data Privacy, and Customer Engagement Marketing; ...

  • Marketing Analytics
    Marketing Analytics

    The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors"--