Books written by Marc Oliver Opresnik

Principles of Marketing

Principles of Marketing
Marketing: An Introduction, Global Edition

This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy.
International Marketing: Principles and Practice: A Management-oriented Approach

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management.
Marketing: An Introduction, eBook, Global Edition

Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning ...
How to Create and Grow a Business with YouTube Marketing and Beyond: The Ultimate Success Guide to Building a Professional...

YouTube Superstar Aaron Marino and Digital Marketing Professor Marc Oliver Opresnik reveal the Secrets of Successful YouTube Marketing and Show You how to Boost Your Success and Build Your Company This practical guide will help you find ...
Principles of marketing

Present five major themes using a clear and compelling customer-value approach The text's innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in ...
Marketing: Principles and Practice: A Management-oriented Approach

This book provides excellent coverage of these principles and serves as a great resource for marketing students and young professionals everywhere.
The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities

In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process.
Marketing: A Relationship Perspective

Marketing: A Relationship Perspective
Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners

Consequently, this book concentrates on the essential marketing know-how for both, practitioners and students. Having read this book: You will have a basic understanding of marketing and the process of marketing management.
Marketing: An Introduction, Global Edition

The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, ...
21st Century Marketing: Digitalization and Transformation Through Innovation

This book describes the guidelines for marketing in the 21st century and practically shows how companies and organizations can achieve market-based sustainability via sophisticated digital and social media marketing, transformation through ...
Marketing: Principles and Practice

The book not only integrates all relevant aspects of both strategic and operational marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, hot it all fits ...
Social Media Marketing: A Practitioner Guide

This book leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively.