Books written by Michael J. A. Berry

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  Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

  Fisher and Pearson reportedly did not get along despite, or perhaps because of, the large overlap in their areas of interest. Fisher's test does for continuous variables what Pearson's chi-square test does for Decision Trees 183.

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  Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

  Fisher and Pearson reportedly did not get along despite, or perhaps because of, the large overlap in their areas of interest. Fisher's test does for continuous variables what Pearson's chi-square test does for categorical variables.

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  Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

  Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

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  Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

  This third edition of Data Mining Techniques covers such topics as: How to create stable, long-lasting predictive models Data preparation and variable selection Modeling specific targets with directed techniques such as regression, decision ...

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  MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT

  Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate ...