Books written by Gary L. Lilien

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  Marketing Engineering: Computer-assisted Marketing Analysis and Planning

  ... 261 Majluf, Nicolas S., 183 Malhotra, Naresh K., 138 Maloney, John C., 310, 331 Mansfield, Edwin, 209 Mantrala, ... Barry C., 429, 432 Smith, Scott M., 128 Solomon, Sorin, 329 Srinivasan, V., 245, 246 Srivastava, Rajendra K., 76, ...

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  Principles of Marketing Engineering, 2nd Edition

  Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn ... If we look at the profit stream over time, an appropriate way to deal with long-run profits is to take the present value (PV) of that profit stream: ...

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  Principles of Marketing Engineering and Analytics, 3rd Edition

  Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. realistic, and theoretically more accurate, but developing such a ... Robertson and Barich (1992) find that in BtoB markets, at a broad strategic level, they could break customers down ...

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  Handbook on Business to Business Marketing

  This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing.

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  Principles of Marketing Engineering and Analytics

  We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and ...

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  Marketing

  Hardbound. Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise.

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  Research traditions in marketing

  Heide and John also show that the “opportunism norm” embraced by the original TCA model is too restrictive in the case of relational exchange. Haugland and Reve [1992] pave the way for more radical development; they work forward from ...

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  Principles of Marketing Engineering

  Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

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  Marketing Engineering: Computer-assisted Marketing Analysis and Planning

  Our purpose in writing this book is to help educate and train a new generation of marketing managers.

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  Marketing Engineering and User Manual and CD Rom Package: 3 Piece Pack

  Marketing Engineering and User Manual and CD Rom Package: 3 Piece Pack

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  New Product and Brand Management: Marketing Engineering Applications

  New Product and Brand Management: Marketing Engineering Applications

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  Marketing Management and Strategy: Marketing Engineering Applications

  Marketing Management and Strategy: Marketing Engineering Applications

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  Excellence in Management Science Practice: A Readings Book

  Taken from the journal Interfaces, this collection of articles shows how to apply management science and operations research models to real-world decision problems. The text includes background and supplementary information...

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  Marketing Models

  Marketing Models