Books written by Richard Fletcher

International Marketing: An Asia-Pacific Perspective

In the late 1950s and early 1960s British motor car producers launched two models that did not prove popular in the UK market and rapidly reached the decline stage. ese were the Morris Isis and the Hillman Hunter. e life cycle of both ...
Relasi Damai Islam-Kristen

Sebaliknya, umat Kristen mencemooh kaum Muslim sebagai kumpulan penganut sekte sesat. Kesalahpahaman itu, tutur Fletcher, telah menjerumuskan kedua pemeluk agama ke dalam konflik berdarah yang berkepanjangan.
International Marketing: An Asia-Pacific Perspective

The text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation.
The World of El Cid: Chronicles of the Spanish Reconquest

This book makes available, for the first time in English translation, four of the principal narrative sources for the history of the Spanish kingdom of León-Castile during the 11th and12th centuries.
Moorish Spain

A good introductory picture of the Islamic presence in Spain, from the year 711 until the modern era.
No Philosopher King: An Everyday Guide to Art and Life Under Trump

This book records a year of critical thinking and the ensuing conversations, examining our everyday lives under the Trump administration, so that we may responsibly affect the future.
Apuleius' Platonism: The Impersonation of Philosophy

... like the Florida, present us with the philosopher holding forth before a crowd on a range of moralising topics.16 Dio's Olympic Oration (Or. 12) is especially significant since it shares with Apuleius' Florida 5 and 18 the topic of ...
The Dad Factor: How Father-baby Bond Helps a Child for Life

In this stimulating book, Richard Fletcher, a pioneer researcher on fathers' role with young children, provides the hard evidence and practical guidance for fathering that builds children's brains and capabilities.
International Marketing: An Asia-Pacific Focus

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond.
Bloodfeud: Murder and Revenge in Anglo-Saxon England

A rich portrait of Anglo-Saxon England covers the period between the Danish subjugation of the British Isles to the Norman invasion, describing the violence, bloodshed, treachery, and intrigues that marked the Anglo-Saxon era. (History)
The Conversion of Europe (TEXT ONLY)

The story of how Europe was converted to Christianity from 300AD until the barbarian Lithuanians finally capitulated at the astonishingly late date of 1386. It is an epic tale from one of the most gifted historians of today.
The world of El Cid: Chronicles of the Spanish Reconquest

Covers the fascinating interaction of the Muslim and Christian worlds, each at the height of their power. Each text is prefaced by its own introduction and accompanied by explanatory notes.
The Cross and the Crescent: The Dramatic Story of the Earliest Encounters Between Christians and Muslims

In this immensely readable history that couldn’t be more timely, award-winning historian Richard Fletcher chronicles the relationship between Islam and Christianity from the time of Muhammad to the Reformation. With...
Moorish Spain

Written in the same tradition as John Julius Norwich's engrossing accounts of Venice and Byzantium, Richard Fletcher's Moorish Spain entertains even as it enlightens. He tells the story of a...
Creative Lives in Classical Antiquity: Poets, Artists and Biography

studies in the last decade or so have also focussed explicitly on the ancient traditions for the lives of the poets: Clay ... the inherently creative dimension of literary, philosophical and artistic (i.e. 'creative') biographical work.
The Gallant Men of the Stingray

This story covers actual battles that took place in the Pacific theatre during World War II. While the battles are real, the men and their ship are made from the mind of the writer.
The Devil's Hole

“What's wrong with leaving now, Buzz?” asked Paul. “It will be dark in two hours. It will take an hour to get there, maybe more, depends on the wind. Then you guys have to set up camp and cook. That will be three hours from now.
Apuleius' Platonism: The Impersonation of Philosophy

This book examines these works to reveal how Apuleius' Platonism is a result of his 'impersonation of philosophy', that is, a rhetorically powerful methodological tool that allows him to 'speak' on behalf of Plato and his philosophy.
International Marketing: An SME Perspective

"This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm.
Eagle Down

Eagle Down. This story is a political thriller. It's about murder and assassination. During a severe recession, a new president puts a bill before Congress to spend a trillion and a half dollars to help the economy recover.