Books written by Joseph Zale
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The Strategy and Tactics of Pricing: New International Edition
First published 2011, 2006, 2002, 1995, 1987 by Pearson Education, Inc. Published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX144RN 711 Third Avenue, New York, NY 10017, USA Routledge is an imprint of the Taylor ...
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Pearson Custom Business Resources: Product Management/pricing, MARK 472/664
Pearson Custom Business Resources: Product Management/pricing, MARK 472/664
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Bringing Products. Services and Brands to Market
"This book has been compiled as a companion reader to the course 'Products to market' offered by the Department of marketing, University of Otago"--Preface.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
NEW! Offer access to pricing software Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically from LeveragePoint Innovations Inc.
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The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.