Books written by Scott Stratten
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UnBranding: 100 Branding Lessons for the Age of Disruption
In September 2015, the U.S. Environmental Protection Agency discovered and made public that many Volkswagen cars sold in the United States had a “defeat device—or software—in diesel engines that could detect when they were being tested, ...
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UnBranding: 100 Branding Lessons for the Age of Disruption
You can't pass the branding buck; you need to empower employees—all employees—to access the answers your market demands. Here is one story from a fan of the UnMarketing page about silos and branding. Jeremy Roberts wrote, “Being an ...
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The Book of Business Awesome / The Book of Business UnAwesome
Loyal customers of the o.b. Ultra brand shared their disappointment online when the product was discontinued; one US site had a petition with 2,500 signatures and comments against Johnson & Johnson, including a call for boycotts.
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The Book of Business Awesome / The Book of Business UnAwesome
This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.
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QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
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Social Marketing Digital Book Set
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing.