Books written by George S. Day
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See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence
One way to reduce overload from these exceptions is to add slack by extending lead times or adding inventory buffers and capacity. Slack usually comes at a cost, but it produces benefits as well, such as reducing the incessant demands ...
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The Network Challenge (Chapter 16): Extended Intelligence Networks: Minding and Mining the Periphery
Although networks in key business areas such as communications, supply chains, R&D, and sales are designed to improve the flow of information, people, or goods, they can also be used to improve the “peripheral vision” of the ...
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Marketing Research
Snowball sampling is a form of judgmental sampling that is very appropriate when it is necessary to reach small, specialized populations. Suppose a long-range planning group wants to sample people who are very knowledgeable about a ...
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Marketing Research
Marketing Research in Action 3.6 □ MCDONALD'S IN FRANCE McDonald's is having a profitable run in an unlikely market— France. The fast food chain has managed to deliver an impressive performance in the land of fine dining and cheese.
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Wharton on Dynamic Competitive Strategy
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, ...
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Wharton on Dynamic Competitive Strategy
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, ...
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The Market Driven Organization: Attracting And Keeping Valuable Customers
Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company.
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Essentials of Marketing Research
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered...
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See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence
See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence
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See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence
... Cynthia Beath, and Martin Mocker See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence George S. Day and Paul J. H. Schoemaker See Sooner, Act Faster How Vigilant Leaders Thrive in an.
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Marketing Research
Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective...
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Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
In this edition, the text addresses in considerable depth the usefulness of the Internet in helping make Marketing Intelligence decisions.
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Innovation Prowess: Leadership Strategies for Accelerating Growth
In this essential guide, Day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.
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Wharton on Managing Emerging Technologies
In this book, experts from diverse fields examine key issues such as: Common pitfalls and potential solutions for incumbent firms in managing emerging technologies Strategies for assessing the potential of new markets and designing ...
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Innovation Prowess: Leadership Strategies for Accelerating Growth
In this essential guide, Day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.
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Essentials of Marketing Research
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization....
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Marketing Research
This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
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Consumerism: Search for the Consumer Interest
Consumerism: Search for the Consumer Interest
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动态竞争战略
本书将沃顿商学院和世界各顶尖商学院众多睿智学者在竞争战略领域中的各种学说,做出了一个全景式的阐述,并将尽数十年来所涉及的主要管理领域,如竞争战略、竞争模拟、博弈论、公共关系等领域的最佳成果呈现在您面前。
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Essentials of Marketing Research, 2nd Edition with SPSS 17.0
Essentials of Marketing Research, 2nd Edition with SPSS 17.0