Books written by Charles Dennis

Marketing the E-business

It is chaired by the Web's original creator , Tim Berners - Lee . ICANN , created in 1998 , controls the accreditation of domain name registrars which undertake the business of registering Web sites . Decisions made by these bodies ...
The Dealmakers

Would have made a better science fiction picture than Ektalon - Z . Matty and Kim were seated behind the wheel of her grandfather's Pierce - Arrow while that old gentleman ( played by Roland Draycott , of course ) cranked up the motor .
E-Retailing

(1997) describe Merrill Lynch's move into online trading: At the core of the change process was conflict at many levels within Merrill Lynch. There was conflict between the defenders of the brokers and their commissions and proponents ...
Marketing the e-Business

To illustrate the problems that can ensue in such a situation, the authors describe Merrill Lynch's move into online trading: At the core of the change process was conflict at many levels within Merrill Lynch. There was conflict between ...
Given the Crime

Actually , he's working but— " “ ' Did he finally break up with his girlfriend ? " “ I think so . Yes . Yes , I'm sure he did . " “ ' Barry met her in L.A. He had dinner with her and Michael . Said she was skinny .
Given the Evidence

9 SUSAN STARED WITH immense relief into Barry Praeger's twinkling Tony Curtis eyes as the Lincoln pulled away from the curb . " You scared the hell out of me , Barry . " " Why ? ... Oh , I'm so embarrassed .
Marketing the E-Business

This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the ...
Building Corporate Identity, Image and Reputation in the Digital Era

Creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement. ... The Jurnal of Product Innovation Management, 18(6), 357–373. Easey, M. (2009). Fashion Marketing. 3rd ed.
Place Branding: Connecting Tourist Experiences to Places

Journal of International Business Studies, 13(1), 89–100. De Chernatony, L., & Riley, ... International Place Branding Yearbook 2010. London: Palgrave Macmillan. ... Mugobo, V.V., & Ukpere, W.I. (2011). Is country branding a panacea or ...
Internet Retailing and Future Perspectives

Chaffey D, Mayer R, Johnston K and Ellis-Chadwick F. (2003) Internet Marketing: Strategy, Implementation and Practice, Harlow, UK: Pearson Education. Ray E and Ray D. (1998) The AltaVista Search Revolution, New York: OsborneMcGraw-Hill.
Smart Retailing: Technologies and Strategies

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
Place Branding: Connecting Tourist Experiences to Places

This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
International Journal of Retail and Distribution Management, Number 6-7: Social and Experiential Retailing

The articles in this two-part e-book disseminate findings that provide insights into how the (e-)retail sector is responding (or should respond) to the challenges of social and experiential retailing.
Marketing the E-business

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
There's a Body in the Window Seat!: The History of Arsenic and Old Lace

Actor, director, and playwright Charles Dennis investigates the mystery behind the play: how did a true-life crime in Connecticut turn into a comedy? And who are the real writers that deserve credit for its long-lasting success?