Books written by Herb Sorensen
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Inside the Mind of the Shopper: The Science of Retailing
In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their ...
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The Definitive Guide to Customer Relationship Management (Collection)
From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon
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Strategies for Success in Retail (Collection)
... international traction.7 Perhaps the bestknown payforvalue player is Johnson & Johnson (J&J), which began marketing a new cancer drug in the United Kingdom in 2007. Johnson & Johnson's foray began as an innovative counterproposal.
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Know Your Shoppers (Collection)
Although some stores are measuring customer satisfaction through surveys outside the store, this recalled experience does not always equate with the actual experience in the store. Because we know quite a bit about the money side of ...
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Inside the Mind of the Shopper: The Science of Retailing
Dr. Herb Sorensen illuminates today's consumer behavoir in the context of radical technological and societal changes tha are transforming retail.
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Inside the Mind of the Shopper: The Science of Retailing (paperback)
In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their ...
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Inside the Mind of the Shopper: The Science of Retailing, Second Edition
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not...
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Inside the Mind of the Shopper: The Science of Retailing
You have not added Inside the Mind of the Shopper to your shopping cart or clicked the instant-purchase option. Just because the close hasn't happened yet is no reason to give up on the sale. Amazon is leading your mind into deeper and ...
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Layered Retail Merchandizing: Strategies to Capture All Customer Behaviors
This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats.
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Inside the Mind of the Shopper: The Science of Retailing
Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores.