Books written by John L. Stanton

• 

  Success Leaves Clues

  About the Authors JOHN L. STANTON , Ph.D. JOHN STANTON is a consultant , author , practitioner and teacher of marketing research . ... V RICHARD J. GEORGE , Ph.D. RICHARD GEORGE is an iv SUCCESS LEAVES CLUES About the Authors.

• 

  Principles of marketing

  This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same.

• 

  Principles of marketing

  This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same.

• 

  Supermarket Retailing in Africa

  The results also differ from those in a study by Toiba (2015), who found a positive role for marketing factors such as pricing and credit cards on shopping intention. ... Case Studies in Food Retailing and Distribution.

• 

  Marketing Planning in a Total Quality Environment

  After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.