Books written by Tracy L. Tuten

  • Enterprise 2.0: The behavioral enterprise
    Enterprise 2.0: The behavioral enterprise

    Sherman holds an associate's degree in business administration , a bachelor's degree from James Madison University , and a master's degree in advertising design from Syracuse University . He also studied advertising at Virginia ...

  • Principles of Marketing for a Digital Age
    Principles of Marketing for a Digital Age

    The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case ...

  • The SAGE Handbook of Social Media Marketing
    The SAGE Handbook of Social Media Marketing

    This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and...

  • Principles of Marketing for a Digital Age
    Principles of Marketing for a Digital Age

    This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do.

  • Advertising 2.0: Social Media Marketing in a Web 2.0 World
    Advertising 2.0: Social Media Marketing in a Web 2.0 World

    Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand.

  • Social Media Marketing
    Social Media Marketing

    Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate ...

  • Social Media Marketing
    Social Media Marketing

    Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate ...

  • Social Media Marketing
    Social Media Marketing

    The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video ...

  • The SAGE Handbook of Digital Marketing
    The SAGE Handbook of Digital Marketing

    Digital marketing and digital logistics in consumer communication. European Research Studies Journal, 21(S2), 861–867. Evans, E. J. (2008). Character, audience agency and transmedia drama. Media, Culture & Society, 30(2), 197–213.

  • Enterprise 2. 0: How Technology, ECommerce, and Web 2. 0 Are Transforming Business Virtually
    Enterprise 2. 0: How Technology, ECommerce, and Web 2. 0 Are Transforming Business Virtually

    Leading experts from both industry and academia cover the latest developments in Enterprise 2.0 social technologies.

  • Social Media Marketing

    With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

  • The SAGE Handbook of Social Media Marketing
    The SAGE Handbook of Social Media Marketing

    This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.

  • Social Media Marketing
    Social Media Marketing

    ... shelters to providing meals to the hungry, it's all part of our steadfast vision of doing good and inspiring others to do ... Sugar Beach), and One Tail at a Time (Viceroy Chicago). The Viceroy is granting free stays and experiences to ...

  • Social Media Marketing
    Social Media Marketing

    Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate ...

  • The SAGE Handbook of Social Media Marketing

    This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.

  • Advertising 2.0: Social Media Marketing in a Web 2.0 World
    Advertising 2.0: Social Media Marketing in a Web 2.0 World

    Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.

  • Principles of Marketing for a Digital Age
    Principles of Marketing for a Digital Age

    The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior.

  • Social Media Marketing
    Social Media Marketing

    Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

  • Social Media Marketing
    Social Media Marketing

    ... passion by season and providing the Passion List app, which participants can use to plan their bucket lists. Content ... A tactical implementation of the strategy is the development of a Passion List app which will enable users to create ...

  • Social Media Marketing
    Social Media Marketing

    Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.