Books written by Michael Jay Polonsky
-
Designing and Managing a Research Project: A Business Student's Guide
Journal of Education for Business, 72(1), 47–52. Malhotra, N. K., Hall, J., Shaw, M., & Oppenheim, P. (2006). Marketing research: An applied orientation (3rd ed.). Sydney: Pearson Education. O'Brien, E. M., & Deans, K. R. (1996).
-
Designing and Managing a Research Project: A Business Student's Guide
... M. , 26 Hannibal , M. , 135 Hansen , R. S. , 185 Harm , potential for , 62-63 , 68 . See also specific forms of harm Harris , M. L. , 180 Hartley , P. , 42 Hedrick , T. E. , 84 , 166 Hensher , D. A. , 158 Hoerner , K. , 132 Homan ...
-
Designing and Managing a Research Project: A Business Student's Guide
Walliman, N. (2011). Your research project: Designing and planning your work. Thousand Oaks, CA: Sage. Wang, G.T., & Park, K. (2016). Student research and report writing. New York, NY: Wiley. Business Collis, J., & Hussey, ...
-
Stakeholder Thinking in Marketing
Voss, Z.G., Voss, G.B., Shuff, C. and Jackson, H. (2002), Theatre Facts 2001: A Report on Practices and Performance in the American Non-profit Theatre, Theatre Communications Group, New York, NY. Wiklund, J. (1999), “The sustainability ...
-
Designing and Managing a Research Project: A Business Student′s Guide
... Resource type: video Duration: 7 minutes https://theconstantinvestor.com/category/charts/ Alan Kohler's Charts for Charts Sake Allan Kohler is an Australian finance journalist with a reputation for producing high-quality graphs.
-
Designing and Managing a Research Project: A Business Student's Guide
Aaker, D. A., Kumar, V., Day, G. S., & Leone, R. (2009). Marketing research (10th ed.). New York: John Wiley. Andreasen, A. R. (1988). Cheap but good marketing research (4th ed.). Boston: Business One Irwin. Assael, H., & Keon, J. (1982 ...
-
Greener Marketing: A Global Perspective on Greening Marketing Practice
4 Apart from sharing information at industry association level, there is no significant evidence of inter-organisational relationships for achieving environmental excellence. 4 The environmental manager/co-ordinator's role is more like ...
-
Designing and Managing a Research Project: A Business Student's Guide
Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student ...
-
Designing And Managing A Research Project: 'a Business Student`s Guide, 2e
The book is divided into sections Preface I: THE FOUNDATIONS Introduction Choosing a Topic The Role of the Supervisor Group Dynamics and the Role of Conflict Ethical Considerations II: UNDERTAKING THE RESEARCH Planning the Research Project ...
-
Designing And Managing A Research Project: A Business Student'S Guide
Designing and Managing a Research Project is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects.