Books written by Rolph E. Anderson
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Multivariate Data Analysis
For graduate and upper-level undergraduate marketing research courses.For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
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Multivariate Data Analysis: Pearson New International Edition PDF eBook
For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
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Sales Force Management
"It's an exciting time to learn about and prepare for a career in sales management - those crucial managers who lead the sales force responsible for generating revenue, i.e., money, which is the lifeblood of any organization.
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Análise multivariada de dados
Nova edição de livro consagrado na área, apresenta um amplo conjunto de técnicas estatísticas. É uma introdução sobre o assunto destinada àqueles sem formação estatística.
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Cram 101 Textbook Outlines to Accompany: Multivariate Data Analysis, 5.ed
Cram 101 Textbook Outlines to Accompany: Multivariate Data Analysis, 5.ed
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Professional Sales Management
Professional Sales Management
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Sales Management: Text with Cases
Sales Management: Text with Cases
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Professional Sales Management
Professional Sales Management
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Professional Sales Management
Professional Sales Management
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Professional Sales Management: Instructor's Manual
Professional Sales Management: Instructor's Manual
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Administración de ventas
Administración de ventas
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Professional Personal Selling
Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing...
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Personal Selling: Achieving Customer Satisfaction and Loyalty
Personal Selling: Achieving Customer Satisfaction and Loyalty
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Essentials of Personal Selling: The New Professionalism
Essentials of Personal Selling: The New Professionalism
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Personal Selling: Building Customer Relationships and Partnerships
Five of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process.
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Personal Selling: Achieving Customer Satisfaction and Loyalty
In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling.
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Professional Sales Management
The book integrates the best of sales and marketing management while illustrating how the entire marketing organization -- both in the field and at headquarters -- must function as a team.
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Personal Selling 2 Ed + Pocket Keys for Speakers One 1 Ed
Personal Selling 2 Ed + Pocket Keys for Speakers One 1 Ed
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Perrsonal Selling with Upgrade Cd Rom Plus Engleberg Pocket Keys for Speakers
Perrsonal Selling with Upgrade Cd Rom Plus Engleberg Pocket Keys for Speakers
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Personal Selling: Building Customer Relationships and Partnerships
Five of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process.New!