Books written by Mark Tadajewski

  • Marketing: A Critical Textbook
    Marketing: A Critical Textbook

    Pine, J. and Gilmore, J. (1998) 'Welcome to the Experience Economy', Harvard Business Review, (July–August): 97–105. Prahalad, C. K. (2005) The Fortune ... Upper Saddle River, NJ: Pearson Prentice-Hall. Turner, C. (2004) Planet Simpson.

  • Marketing: A Critical Textbook
    Marketing: A Critical Textbook

    Roberson, J. (2005) 'Fight!! Ippatsu!! 'Genki' energy drinks and the marketing of masculine ideology in Japan', Men and Masculinities, 7(4): 365–84. Roberson ...

  • Key Concepts in Critical Management Studies
    Key Concepts in Critical Management Studies

    Recent volumes include: Key Concepts in Work Paul Blyton & Jean Jenkins Key Concepts in Governance Mark Bevir Key Concepts in Marketing Jim Blythe Key Concepts in Public Relations Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell ...

  • Marketing: A Critical Textbook

    With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students.

  • Expanding Disciplinary Space: On the Potential of Critical Marketing
    Expanding Disciplinary Space: On the Potential of Critical Marketing

    Mainstream applied marketing Applied marketing – instrumental knowledge primarily for an external non-academic audience – is now a global industry for the production of marketing knowledge. It is also the evolutionary ancestor of all ...

  • Foundations of Marketing Thought: The Influence of the German Historical School
    Foundations of Marketing Thought: The Influence of the German Historical School

    This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th ...

  • The Routledge Companion to Marketing History
    The Routledge Companion to Marketing History

    Porter, G., and Livesay, H.C. (1971) Merchants and Manufacturers: Studies in the Changing Structure of Nineteenth-Century ... Schinder, S. (2012) 'The future of abandoned big box stores: legal solutions to the legacies of poor planning ...

  • The History of Marketing Thought
    The History of Marketing Thought

    The History of Marketing Thought

  • The Routledge Companion to Marketing History
    The Routledge Companion to Marketing History

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

  • The Routledge Companion to Critical Marketing
    The Routledge Companion to Critical Marketing

    As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

  • Expanding Disciplinary Space: On the Potential of Critical Marketing
    Expanding Disciplinary Space: On the Potential of Critical Marketing

    Spencer, H. (1967), The Evolution of Society: Selections From Herbert Spencer's Principles of Sociology. London: University of Chicago Press. Tilman, R. (2007), Thorstein Veblen and the Enrichment of Evolutionary Naturalism.

  • The SAGE Handbook of Marketing Theory
    The SAGE Handbook of Marketing Theory

    Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, ...

  • Historical Research in Marketing Management
    Historical Research in Marketing Management

    This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought.

  • Marketing Theory
    Marketing Theory

    This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

  • Critical Marketing: Contemporary Issues in Marketing
    Critical Marketing: Contemporary Issues in Marketing

    "This book will be essential reading for students and scholars in marketing, consumer research and cultural studies. It will also interest students of sociology and psychology."--BOOK JACKET.

  • The Routledge Companion to Marketing History
    The Routledge Companion to Marketing History

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

  • Critical Marketing: Issues in Contemporary Marketing
    Critical Marketing: Issues in Contemporary Marketing

    The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar. Professor Chris Hackley, Royal Holloway University of London.