By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade.
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there.
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Offers the adult children of troubled families advice about dealing with the past, redeveloping one's self-esteem, and becoming more open to life's possibilities
To those we remember please accept your place on the following roll of honour : from the Tesco team : Alison Hobson , Helen Milne , Mikaela Morgan , Kate Anderson , Kate Walton , Elizabeth Bartlett , Catherine Harman , Clare Chambers ...
This is a manual for how life works.