Books written by V. Kumar

The Definitive Guide to Customer Relationship Management (Collection)

From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon
Marketing Research

Snowball sampling is a form of judgmental sampling that is very appropriate when it is necessary to reach small, specialized populations. Suppose a long-range planning group wants to sample people who are very knowledgeable about a ...
Marketing Research

Marketing Research in Action 3.6 □ MCDONALD'S IN FRANCE McDonald's is having a profitable run in an unlikely market— France. The fast food chain has managed to deliver an impressive performance in the land of fine dining and cheese.
Statistical Methods in Customer Relationship Management

... which is determined by a set of explanatory variables in the negative binomial regression(NBR) model. is parameterized as (4.35) where denotesthe explanatory variables, suchas brand H's price, share of advertisements inthe category, ...
Customer Relationship Management: Concept, Strategy, and Tools

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Customer Relationship Management: Concept, Strategy, and Tools

This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today.
Robbins - Fondamenti di Patologia e di Fisiopatologia

Figura 20.16 Osteoartrite. A. Dimostrazione istologica della caratteristica “fibrillazione” della cartilagine articolare. B. Osteoartrite severa, con superficie articolare eburneata che espone osso subcondrale (1), cisti subcondrali (2) ...
Marketing Accountability for Marketing and Non-Marketing Outcomes

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders.
Essentials of Marketing Research

Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered...
Global Marketing Research

This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries.
Profitable Customer Engagement: Concept, Metrics and Strategies

The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably.
Customer Lifetime Value: The Path to Profitability

Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges ...
Marketing Research

Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective...
Conducting Organic Materials and Devices

... Microscopic Phenomena in Ordered Superlattices Volume 33 Strained-Layer Superlattices: Material Science and Technology R. Hull and J. C. Bean, Principles and Concepts of Strained-Layer Epitaxy W. J. Shafl', P. J. Tasker, ...
Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

In this edition, the text addresses in considerable depth the usefulness of the Internet in helping make Marketing Intelligence decisions.
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

I highly recommend this book to all those interested in cultivating lasting profitable growth relationships with current and future clients.” —Tim Bohling, Vice President, Market Intelligence, IBM Americas “Executives are too often ...
Data Mining for Scientific and Engineering Applications

To find useful information in these data sets, scientists and engineers are turning to data mining techniques. This book is a collection of papers based on the first two in a series of workshops on mining scientific datasets.
Marketing Research: A Global Outlook

This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries.
Essentials of Marketing Research

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization....