Christensen , C. M. , 1997 , The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail ( Cambridge , MA : Harvard Business School Press ) . 3. For an interesting discussion about Polaroid , see Gavetti , G. , & Levinthal ...
Strategic Management: Text & Cases
In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar ...
The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Strategic Management
This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies.
STRATEGIC MANAGEMENT: Creating Competitive Advantages, 3/e, by Dess, Lumpkin, and Eisner, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter...
Strategic Management: Instructor's Manual, Sampler
Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance.
策略管理
Strategic Management: Text and Cases
Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student.
This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies.