Books written by Dawn Iacobucci

  • Kellogg on Marketing
    Kellogg on Marketing

    These changed assumptions suggest a new metaphor for the marketer, from a hunter to a gardener. Instead of thinking of marketing as hunting for cus- tomers, we need to think of marketing as cultivating relationships with cus- tomers and ...

  • Handbook of Services Marketing and Management
    Handbook of Services Marketing and Management

    This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and...

  • Marketing Management
    Marketing Management

    This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions.

  • Handbook of Services Marketing and Management
    Handbook of Services Marketing and Management

    Heterogeneity and customer participation in service production follow from these basic notions of services as processes and the consumption of services as process consumption. In traditional mainstream marketing, the role of marketing ...

  • The Network Challenge (Chapter 5): Social Networks: You've Lost Control
    The Network Challenge (Chapter 5): Social Networks: You've Lost Control

    (Chapter 13) Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers Serguei Netessine ... /9780137015108 (Chapter 16) Extended Intelligence Networks: Minding and Mining the Periphery George S. Day, ...

  • Kellogg on Integrated Marketing
    Kellogg on Integrated Marketing

    This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on ...

  • Mediation Analysis
    Mediation Analysis

    Suppression and confounding in action. ... The problem of equivalent models in applications of covariance structure analysis. Psychological Bulletin ... A comparison of methods to test mediation and other intervening variable effects.

  • Mediation Analysis
    Mediation Analysis

    Explores even the fundamental assumptions underlying mediation analysis

  • Marketing Management
    Marketing Management

    Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • Marketing Research: Methodological Foundations, 12th Edition
    Marketing Research: Methodological Foundations, 12th Edition

    Churchill was primary author in editions 1 through 10.

  • Marketing Management

    Marketing Management

  • Marketing Management
    Marketing Management

    Students save money by purchasing this bundle which includes Iacobucci s Marketing Management Loose-Leaf Version, 5th Edition, and access to MindTap.

  • Continuing to Broaden the Marketing Concept
    Continuing to Broaden the Marketing Concept

    The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

  • Handbook of Services Marketing and Management
    Handbook of Services Marketing and Management

    This handbook includes a unique mix of both in-depth chapters as well as shorter, more focused "mini" chapters, which treat emerging issues in the field of services. This structure makes the Handbook the most thorough reference possible.

  • Marketing Management
    Marketing Management

    This edition provides a complete overview with details ideal for upper-level undergraduate, M.B.A. or E.M.B.A. students.

  • Marketing Management

    Marketing Management

  • Marketing Management
    Marketing Management

    Marketing Management

  • Marketing Research: Methodological Foundations, 13th Edition
    Marketing Research: Methodological Foundations, 13th Edition

    Each section of the book also has several hands-on cases, each chapter has "Ethical Dilemmas" for classroom debate, and "Research Realities" to see real-world applicability.