Books written by Arvind Rangaswamy
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Marketing Engineering: Computer-assisted Marketing Analysis and Planning
... 261 Majluf, Nicolas S., 183 Malhotra, Naresh K., 138 Maloney, John C., 310, 331 Mansfield, Edwin, 209 Mantrala, ... Barry C., 429, 432 Smith, Scott M., 128 Solomon, Sorin, 329 Srinivasan, V., 245, 246 Srivastava, Rajendra K., 76, ...
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Principles of Marketing Engineering, 2nd Edition
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn ... If we look at the profit stream over time, an appropriate way to deal with long-run profits is to take the present value (PV) of that profit stream: ...
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Principles of Marketing Engineering and Analytics, 3rd Edition
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. realistic, and theoretically more accurate, but developing such a ... Robertson and Barich (1992) find that in BtoB markets, at a broad strategic level, they could break customers down ...
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Principles of Marketing Engineering and Analytics
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and ...
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Principles of Marketing Engineering
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
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Marketing Engineering: Computer-assisted Marketing Analysis and Planning
Our purpose in writing this book is to help educate and train a new generation of marketing managers.
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Marketing Research: Marketing Engineering Applications
Marketing Research: Marketing Engineering Applications
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New Product and Brand Management: Marketing Engineering Applications
New Product and Brand Management: Marketing Engineering Applications
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Marketing Management and Strategy: Marketing Engineering Applications
Marketing Management and Strategy: Marketing Engineering Applications