Books written by Michael Hartline

  • Marketing Strategy, Text and Cases
    Marketing Strategy, Text and Cases

    Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

  • Marketing Strategy
    Marketing Strategy

    You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.

  • Marketing Strategy, Text and Cases
    Marketing Strategy, Text and Cases

    Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

  • Marketing Strategy
    Marketing Strategy

    The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy.

  • Marketing Strategy
    Marketing Strategy

    Developing and Maintaining Customer Relationships Over the last two decades, marketers have come to the ... develop and maintain longterm, mutually satisfying arrangements where both buyer and seller focus on the value obtained from the ...

  • Marketing Strategy
    Marketing Strategy

    Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

  • Marketing Strategy
    Marketing Strategy

    Revised edition of the authors's Marketing strategy.