Books written by Leyland Pitt
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Victorias Secret: Keeping Up in a Changing Industry
Victorias Secret, a powerful player in the womens undergarment industry, built a highly sexual brand image around tall, thin models.
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Sherlock the Beagle: Viral Advertising Success Or Public Relations Disaster?
The video quickly went viral, achieving millions of downloads. Major news outlets and customers believed the video to be true, only to find out after a few days that while the story was cute, it wasn't true at all.
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The Web Site as Marketing Communications Medium: A Tentative Model and Areas of Research
The Web Site as Marketing Communications Medium: A Tentative Model and Areas of Research
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Evaluating Web Sites Using Multi-dimensional Scaling
Evaluating Web Sites Using Multi-dimensional Scaling
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On the Reliability and Validity of
On the Reliability and Validity of
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Aesthetics, Ephemerality and the Luxury of Wine
COVER -- EDITORIAL ADVISORY BOARD -- Guest editorial -- The aesthetics and ephemerality of luxury wine -- Crafting an iconic wine: the rise of "cult" Napa -- A conceptualization of the perceptions and motivators that drive luxury wine ...
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As Inevitable as Death: What Marketers Need to Know about Taxing E-commerce
As Inevitable as Death: What Marketers Need to Know about Taxing E-commerce
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The Internet as a Marketing Communication Medium in the Public Sector
The Internet as a Marketing Communication Medium in the Public Sector
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The Technopocene: Technology's Transformation of People, Products and Brands
Tattooing and brand sponsorship: how far is too far? -- When creative consumers go green: understanding consumer upcycling