Books written by Steven D'Alessandro

  • Marketing Research

    Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course.

  • Human Dimensions of Cybersecurity

    ... 56, 125, 143 Entanglement, quantum computing, 160–161 Equifax, 27 Essential eight, ASD, 6, 109–110 EternalBlue, 18, 20 Ethernet, 137, 139, 140 Euler's Totient function, 121 Exponential random graph model, 47 External participation, ...

  • Human Dimensions of Cybersecurity

    The book provides simple suggestions, or cybernuggets, that individuals can follow to learn the dos and don’ts of cybersecurity. The book also identifies the most important human and social factors that affect cybersecurity.

  • Human Dimensions of Cybersecurity

    The book provides simple suggestions, or cybernuggets, that individuals can follow to learn the dos and don'ts of cybersecurity. The book also identifies the most important human and social factors that affect cybersecurity.

  • Marketing Research

    Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course.

  • Consumer Behaviour in Action

    The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples.

  • Advances in Digital Marketing and eCommerce: First International Conference, 2020

    European Union: General data protection regulation (GDPR) (2016). https://gdpr-info.eu/ Fowler, G.A.: It's the middle of ... R.W., Martin, K.D.: The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust.