Books written by Philip T. Kotler

  • MyMarketingLab with Pearson EText -- Access Card -- for Principles of Marketing
    MyMarketingLab with Pearson EText -- Access Card -- for Principles of Marketing

    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ...

  • Principles of Marketing Plus MyMarketingLab with Pearson EText -- Access Card Package
    Principles of Marketing Plus MyMarketingLab with Pearson EText -- Access Card Package

    Personalize learning with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

  • Up and Out of Poverty: The Social Marketing Solution
    Up and Out of Poverty: The Social Marketing Solution

    In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer.

  • Principles of Marketing: Scandinavian Edition
    Principles of Marketing: Scandinavian Edition

    The book describes and explains how these companies dealwith challenges in domestic and international markets. Set within aScandinavian context, the text is nonetheless global in scope and thus veryrelevant for modern marketers.

  • Marketing An Introduction
    Marketing An Introduction

    The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

  • Marketing for Hospitality and Tourism
    Marketing for Hospitality and Tourism

    This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses...

  • Marketing in the Public Sector: A Roadmap for Improved Performance
    Marketing in the Public Sector: A Roadmap for Improved Performance

    Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

  • Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version

    Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version

  • Principles of Marketing, eBook, Global Edition: Principles of Marketing
    Principles of Marketing, eBook, Global Edition: Principles of Marketing

    The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...

  • Principles of marketing
    Principles of marketing

    Present five major themes using a clear and compelling customer-value approach The text's innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in ...

  • Marketing Management
    Marketing Management

    Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

  • Principles of Marketing
    Principles of Marketing

    Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

  • Marketing for Hospitality and Tourism
    Marketing for Hospitality and Tourism

    These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this p.

  • Marketing social
    Marketing social

    ... Organizações e fundações sem fins lucrativos também estão envolvidas nesses ... responsabilidade por filantropia corporativa, responsabilidade social ... MARKETING SOCIAL? O Quadro 1.2 apresenta as 50 principais questões sociais que.