Levinson and Godin (1994) identify several basic principles that guide bootstrap marketing: 1. Know the customer. To market to their customers effectively and efficiently, entrepreneurs should seek to understand their customers' needs ...
A critical goal of reviewing and discussing the business plan is to make everyone fully aware of all the risks involved in the business. This is the key to setting realistic expectations and it can be a significant challenge.
This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting.
This fifth edition of a classic and comprehensive resource presents an applied, realistic view of entrepreneurial finance for today’s entrepreneurs, completely updated to address the latest trends and technologies.
This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting.
Updated and expanded version of the 1976 work.