Books written by Valerie Trifts

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  Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version

  Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version

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  Marketing: An Introduction, Sixth Canadian Edition

  KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing ...

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  Marketing: An Introduction, Fifth Canadian Edition,

  The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever.

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  Principles of Marketing, Ninth Canadian Edition,

  The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

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  Marketing: An Introduction, Sixth Canadian Edition with B2B Case

  KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing ...