Qualitative Inquiry, 16, 428–440. Platt, J. (1964). Strong inference. Science, 146, 347–353. Plattner, S. (1989). Economic anthropology. Palo Alto, CA: Stanford University Press. Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, ...
AN EXAMPLE USING ATTITUDE CHANGE As another example of a mathematical model, we consider a model of attitude change from the communication literature that was developed by Fishbein and Ajzen (1975). The model concerns the case where a ...
FRAMEWORKS FOR THEORY CONSTRUCTION 7 • Causal Models 151 Two Types of Relationships: Predictive and Causal / 152 ... Attitude Change / 232 Chaos Theory / 235 Catastrophe Theory / 237 Additional Examples of Mathematical Models in the ...
Personal Selling: Theory, Research, and Practice
... 166 moderated mediation, 167 partial, 161 Memory, types of long-term, 301,405 sensory, 300 short-term, 300, 405 working, 300, 405 Memos in qualitative analysis code, 277 operational, 277 theoretical, 277 Meta-analysis, 39 Metaphors, ...
New to This Edition *Emergent theory is now covered in mixed methods as well as qualitative approaches, plus in a new chapter on exploratory quantitative methods that can help generate new theory through data mining. *Chapter on whether and ...