Books written by William Arens
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M: Advertising
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency.
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Contemporary Advertising: And Integrated Marketing Communications
This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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ISE M: Advertising
" Added an opening paragraph describing chapter coverage (in all chapters).
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Loose Leaf Contemporary Advertising with Connect
This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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SmartBook Access Card for M: Advertising
SmartBookTM is the first and only adaptive reading experience designed to change the way students read and learn.
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The Man-Eating Myth: Anthropology and Anthropophagy
A fascinating and well-researched look into what we really know about cannibalism.
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The Man-Eating Myth: Anthropology and Anthropophagy
The Man-Eating Myth: Anthropology and Anthropophagy
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M: Advertising
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind.
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A Century of Change in Eastern Africa
What I have tried to show is that in this field of urban and ethnic social relationships and organization, the apparent diversity of different African cities and ... PARKIN, DAVID 1969 Neighbours and nationals in an African city ward.
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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory.
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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising
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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal...
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SmartBook Access Card for Contemporary Advertising
SmartBook Access Card for Contemporary Advertising