Books written by Thomas C. O'Guinn
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Реклама и продвижение бренда
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated...
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Advertising and Integrated Brand Promotion
Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
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Advertising and Integrated Brand Promotion
Advertising and Integrated Brand Promotion
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PROMO 2
PROMO 2
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Advertising and Integrated Brand Promotion
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated...
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Publicidad y comunicación integral de marca
La premisa de este titulo es mantenerse actualizado segun la evolucion de la pubicidad la cual exige, entre otras cosas, que se utilicen nuevos medios y los medios tradicionales sean usados de diferente manera.