Books written by Ravi Sarathy
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International Marketing
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International...
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Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries
In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities.
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Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries
In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities.
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International Marketing: Instructor's manual, test bank, and transparency masters, fifth edition
International Marketing: Instructor's manual, test bank, and transparency masters, fifth edition
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International Marketing
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This...
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International Marketing
This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and ...
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国际营销
Ben shu chan shu le shi chang ying xiao xue de yan jiu dui xiang yu fang fa, Guo ji ying xiao chang suo, Guo ji ying xiao huan jing,...
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International Marketing
International Marketing
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Global Environment of Business
The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international environments: cultural differences (the senior...
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International Marketing
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world...