Books written by Bert Rosenbloom
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营销渠道管理: 原书第6版
本书在保留前几版理论框架的基础上,增加了“电子营销渠道”这一新的内容,书末还有25个完整案例。
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CP0997 - Sales and Distribution Management, 1st Edition
CP0997 - Sales and Distribution Management is a Cengage Learning Compose book.
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Instructor's Manual for Marketing Channels: A Management View
Instructor's Manual for Marketing Channels: A Management View
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Marketing Channels
This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Marketing Channels: A Management View
Marketing Channels: A Management View
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Wholesale Distribution Channels: New Insights and Perspectives
Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject.
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Marketing Channels
This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Marketing Channels: A Management View
Textbook on marketing
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Marketing Channels: A Management View
Marketing Channels: A Management View
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Direct Selling Channels
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations.
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Wholesale Distribution Channels: New Insights and Perspectives
Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.
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Marketing Channels
Marketing Channels
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Marketing Channels: A Management View
Marketing Channels: A Management View
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营销渠道: 管理的视野
本书以全新的视野, 全面, 详尽地介绍和分析了营销渠道管理的基本理论, 战略发展和最新动向.全书共分5篇, 包括:营销渠道体系, 营销渠道的开发, 营销渠道的管理, 营销渠道的其他问题, 案例.