This book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications.
Mass Media and Political Thought is a state-of-the-art collection of original research on the cognitive psychology of political communication. Political information processing is examined in several stages: (1) voters' ability...
... health information . Journal of Communication , 54 , 337-354 . Eagly , A. H. , Wood , W. , & Chaiken , S. ( 1978 ) ... women who fight abortion rights . The New York Times , 1 , 17 . Greenberg , B. S. , & Miller , G. R. ( 1966 ) . The ...
This comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.
USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research.