Books written by Thomas O'Guinn

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  Advertising and Integrated Brand Promotion

  ... II University of Texas at Austin Andrew T. Norman Iowa State Marcella M. Norwood University ofHouston James Pokrywczynski Marquette University John Purcell Castleton State College William E. Rice CSU Fresno Maria del Pilar Rivera ...

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  Advertising and Integrated Brand Promotion

  ... 382 Schmitt, Garrik, 49 Schonenberg, Fred, 101 Schreier, Martin, 49 Schrotenboer, Brent, 400 Schultz, E. J., 141, ... 374,391,392 Slefo, George, 288, 309 Sloane, Garett, 401 Smith, Aaron, 26, 308 Smith, Douglas, 197 Smith, Gerry, ...

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  Advertising and Integrated Brand Promotion

  A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.

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  Advertising and Integrated Brand Promotion

  A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends.

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  Advertising and Integrated Brand Promotion

  2 ( 2016 ) , 459-465 ; and Rajeev Batra and Kevin Lane Keller , " Integrating Marketing Communications : New Findings , New Lessons , and New Ideas , " Journal of Marketing 80 , no . 6 ( November 2016 ) , 122–145 . 9.

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  Advertising and Integrated Brand Promotion

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